Victor Rouve is a Paris-based art director, graphic and type designer working across fashion, music, beauty and culture. In 2020, he co-founded W Studio, a creative direction studio.

His commissions include collaborations with renowned brands and artists such as Balenciaga, Nike, Rimowa, Abra, Études Studio, Hugo Kreit, Bimba y Lola, Colombe d’Humières, Crackie Records, ED Banger Records, Lil Nas X, Numéro Magazine, and Paper Magazine among many others.

He has also begun exploring AI-generated creation, expanding his creative scope through editorial and artistic projects.